Teaching all Standards Thesis Example | Topics and Well Written Essays - 9000 words - 1

Showing all Standards - Thesis Example When building up a dream inside a particular academic condition a huge assortment of hypothetical work and examination shows the significance of the school rule uniting various perspectives together under the support of a brought together vision. In considering the methods for achieving this assignment one of the main components that must be created is the nature and kind of my own convictions and inspirations. As far as setting up these convictions I perceive that the significant component is to think in view of the end. In moving toward the academic vision from this top-down constructivist approach it’s conceivable to set up the planned vision and afterward build up an assortment of objectives and roads the educational condition can move in the direction of accomplishing. The following stage must be to think about the current educational condition and work towards building up a methods for joining these pioneers and experts in an agreeable and utilitarian setting. In such ma tters, Fiore noticed that, The connections among and between school partners and how those connections add to the general motivation behind tutoring must be considered as the statement of purpose is created. Pioneers are individuals who comprehend the relationship of individuals. It is up to the pioneer, especially considering ISLLC Standard 1, to lead other toward the making of a typical reason for tutoring (Fiore, pg. 25) in such matters, the school condition turns into the essential zone of center, as the manager must offset the ultimate objective with the current academic condition so as to build up and meet the ideal vision. To be sure, I perceive that the idea of the current academic condition is a significant thought while building up my abrogating vision. At long last, it’s contended that in the wake of progressing in the direction of joining the expert network, the executive must consider the â€Å"historical idea of the particular school† (Kowalski, pg. 209). This will be another significant advance taken in accomplishing the educational vision. As far as Kern County Elementary School one of the most vital parts of building up an important vision will be an exhaustive comprehension of the school’s educational accomplishment levels. While this itemized data isn't normally accessible to the general population, it is fundamental in building up a strong and proactive vision on various grounds. While people group cooperation and association are basic regions of school and understudy improvement, the educational condition is at last a position of scholastic learning. In such matters, after accepting control of the school the initial step that would be taken would be taking a huge scope redesign of instructive insufficiencies, just as regions of accomplishment. One of the real factors of school organization is the comprehension of district, city, and state measures. In huge part financing and acknowledgment are joined to the school†™s effective adherence to these academic guidelines, as this takes into account a firm instructive network that can stretch out even to the national level. The following stage will at that point be to build up a durable vision that will focus on these inadequacies and support these educational qualities. In achieving this objective a multi-layered methodology will be built up that objectives all evaluation levels. Evaluation wide gatherings will be called wherein the educators of these particular evaluations will be educated regarding the zones of educational

Case Study Nike Essay

1. How does Nike’s choice to hold an in-house arm of promotion office Wieden and Kennedy epitomize the idea of hierarchical structure? The choice to hold an in-house arm of promotion office epitomize the idea of hierarchical plan, makes you take a gander at how the two organizations decipher authoritative structure. Hierarchical plan is the way toward making structures that achieve the company’s missions and goals. First taking a gander at the content, you decipher the Nike’s crucial to structure items that will have a result of a positive picture and that positive picture will urge customers to buy Nike items. This gives you that Nike’s picture is one of the most reasonable and significant angles for their company’s achievement. Which would leave to the accompanying parts of consumer loyalty, on the grounds that without that I might destroy Nike’s positive picture that they endeavor such a great amount for. Another consider that plays this positive picture would publicize. Publicizing is a significant factor since helps the organization exhibit their â€Å"consumer-aimed† plans to general society. â€Å"Nike as of late spent almost $2.5 billion yearly on advertising.† This reading material reference splendidly shows Nike’s promise to their positive image picture. Nike’s current publicizing office, Wieden and Kennedy has depicted this picture effectively before and at present. This achievement was appear by Nike giving them â€Å"in-house arms† at the Nike central station. By Nike showing this fondness of putting a center supporter of their crucial having a positive picture and taking setting them into their home office, encapsulates the idea of authoritative structure. Not exclusively does is encapsulate the idea is offers the publicizing organization the chance to approach Nike’s official officials, all different employee’s that fall under the top-down and base up structures of progress. Which will animate Weiden and Kennedy structure to better and personalizeâ marketing methodologies and divisional structure for Nike’s strategic reason to give them the upper hand that they have and take a stab at. 2. Given the issues Nike has had with sweatshop work being utilized by a portion of its outside contractual workers, are there parts of the firm that should be run with a robotic as opposed to natural plan? Offer guides to help your response. As I would like to think, Nike should run with an unthinking structure as opposed to natural. They ought to do this since when taking a gander at the assembling divisions that Nike utilizes it is regular information that they organizations may not give nor have the essential necessities that would be executed by work laws. Presently, seeing that robotically control is exceedingly bureaucratic is just demonstrates that this needs to occur inside re-appropriating divisions. Nike ought to have increasingly confined constraints of control to keep them on task while utilizing these real factors of re-appropriating. The relationship with sweatshops is a serious deal alone, and Nike is being blamed for permitting at that point to be utilized inside their organization. Glancing back at the inquiry over, this would affect their crucial having a positive picture as some time. Alluding to the content: Nike can't and disproved to remarks made by the pundits. Nike will demolish their crucial needing a positive picture, when being related with permitting sweatshops and inadmissible work conditions. When taking a gander at counteraction of this negative picture, you would need to go to the representatives who watch the redistributing and develop and compose the business managing the assembling firms. Like expressed before they ought to have customized and brought together undertakings and authority consistently. A way they could actualize this in there current circumstance would name Hannah Jones a Nike official to look out for the endeavors of enhancements in the manufacturing plants working and work conditions. She could do this by just delegating a situation underneath hers to look out for a particular issue at once and report back to her. This would give her area of expertise intensity of what is happening in these assembling organizations that Nike as a wholeâ has chose to redistribute to. The assembling organizations engaged with Nike’s brand picture and business, all in all ought to be required to adhere to Nike’s gauges of morals. When alluding back to authoritative plan, extraordinary utilization of management is vital. Regardless of whether Nike were to actualize making a move of overseeing each production line to focal point of work gives alone, it would give them the data had to know whether they ought to re-appropriate with those assembling divisions. This could prompt the assembling divisions really taking that data and teaming up to have very much prepared and the best possible position to give them the desires required.

Narrative Essay Helps

Narrative Essay HelpsDo you need narrative essay help? If you need help writing a narrative essay, then read on.Even if you are a good writer, you can be a little disheartened when you are unable to write an essay on your own. You can make up for this with assistance. This essay help can be helpful but not as much as you think. This article will give you the details on what you need to do to write an essay on your own.When you first begin a writing project, you want to make sure that you take the time to be organized. One way to accomplish this is to use a formal writing software or program. This is one of the best ways to organize your thoughts and ideas. It also helps you to know exactly where you are in writing your project.Reading is another great way to organize yourself. Being able to read from cover to cover is a great tool for organizing your thoughts and allowing them to flow smoothly through your mind. After you have finished reading all of the material that you are working on, you can find yourself having trouble remembering why you needed to read certain material or who said what.If you are having difficulty with any of these steps, then you need to pay attention to your assignment. As you are reading through, you may find that there are some passages that you need to reread. Be sure to try to remember what the passage is saying so that you can still work on writing it without getting lost. Remember, when you read from cover to cover, you are making it easier for yourself to recall the information. It is also easier to think of things when you are rereading the material.Of course, if you find that you have trouble putting these pieces together, then you will need to seek out a writing help professional. There are writing professionals available today that can help you along the way. For example, you may want to have a friend read the final draft to you to get feedback. Or, you may want to send an email or a letter to a friend with a question regardi ng the piece. In addition, if you have other students or coworkers that you can give the outline to, you can then get their input and approval.If you find that you are having a lot of trouble putting all of these elements together, you will need to ask for some assistance. Look for a narrative essay help service. These services can assist you in writing an essay on your own and helping you to have some success with it.These types of writing help services are available online and can be accessed online or in person. If you find that you are having trouble with writing an essay, then look into using a narrative essay help service.

Comprehensive Sexual Education Essay - 1154 Words

The birds and the bees is the quintessential â€Å"sex talk† that most parents give to their children when they think the time is right. However, the typical sex talk in schools is quite different than what most parents prefer. Seventy five percent of parents want their children to be taught using the comprehensive sexual education curriculum. Only 15% of parents support abstinence only education (Kelly). Goldman writes in his article, Sex Education, comprehensive education is much more than what many people think. A comprehensive programme of school-based sexuality education addresses biological and reproductive knowledge, rational, moral and ethical values, communicating skills, decision making, negotiating relationship skills,†¦show more content†¦Programs that use the REAL Act to fund their curriculums cannot mention anything regarding religion. The act also promotes lessons on avoiding sexual advances and the effects alcohol and drugs have when making decisi ons (Advocates for Youth). The purpose of a comprehensive curriculum is to provide young people with accurate information about sexuality, to give them an opportunity to develop their values and increase self-esteem, to help them develop interpersonal skills, to help them exercise responsibility in their relationships and to generally promote their health as an adult (Campos 9). This form of education provides information on contraceptives and interpersonal communication skills that are needed to determine individual values and skills that will help young people communicate with future partners. Reaching out to all students is something that all schools should strive to do. Comprehensive sexual education allows schools to reach out to those who are engaging in sexual acts and those who will someday in the future. Sex education should not be a choice. Teenagers need to be taught about sex so that they can protect their health and their partners’ health. When Mary Calderon e said, â€Å"It’s a four letter word ending in K and it means intercourse, and it’s the most important intercourse there is-TALK,† she meant that parents need to help educate their children (Luker 117). Parents are a vital part in any child’s education, especially when it comes toShow MoreRelatedSex Education And Comprehensive Sexual Education1609 Words   |  7 PagesLet s talk about sex. Stances on comprehensive sexual education vary, whether it be from religious beliefs or past experiences, different views are held throughout. It is in the interests of society in general... for every secondary school pupil to be in receipt of sexual education† (Cumper 16). The phrase ‘it’s better to be safe than sorry’ applies heavily on the topic of sex education, the idea of a pregnant and STD ridden 15 year old tends to frighten a million times more than the thought ofRead MoreSexual Education : A Comprehensive Sex Education969 Words   |  4 PagesIntroduction Understanding the issues that come with sexual education in the classroom is the first step in being a comprehensive sex education advocate. To this day, we see classrooms in middle and high schools preaching about abstinence, shaming children and not being able to give proper, thorough, and informative resources and guidelines on how to approach healthy, body-positive, accessible information about sexual activity. The ideal image abstinence curriculum advocates are hoping for is allRead MoreSex Education : Comprehensive Sexual Education972 Words   |  4 PagesSex Education Comprehensive sexual education has long been a contentious issue within the United States of America. Owing largely to America’s history and culture, sexual education has long been stigmatized as unnecessary involvement in the private life, or even misattributed to rising rates of pregnancy and sexually transmitted infections. A U.S. review article, however, poses the opposite argument – â€Å"The overwhelming weight of evidence reveals that sex education which discusses contraceptionRead MoreComprehensive Sexual Education Essay1005 Words   |  5 PagesComprehensive Sexual Education One in four teens are diagnosed with STDs every year in the united states. There are 41,731,233 teens in the united states, so that is roughly 10,432,808.25 kids receiving STDs in the united states every year. With fewer than half of high schools and only a fifth of middle schools teaching all 26 topics recommended by the Centers for Disease Control Team(2015), these numbers shouldn’t be surprising. The majority of teens in the United States are taught that abstinenceRead MoreComprehensive Sexual Abstinence Education : A Comprehensive Sex Education Essay2096 Words   |  9 Pagesbefore marriage. The type of sex education we are proposing is a comprehensive sex education. In this paper we will outline the best way we found to incorporate a comprehensive sexual abstinence education into your school, what is it, and why we think it’s important to have a secure sex education program. Comprehensive sex education is teaching that having sex is natural and healthy. When teaching they focus on the ways to have safe and smart sex. Comprehensive sex education teaches that the only way toRead MoreComprehensive Sexual Education or Bust 1893 Words   |  8 Pagesunited states, there are two schools of thought when it comes to educating students on human sexuality. Sexual education is a broad term that applies to the teaching to information from basic contraceptive use, biological reproduction, the spread of infectious disease, and sexuality. One type of sexual education is referred to as Comprehensive Sexual Education. Comprehensive Sexual Education is curriculum rooted in health and life skills, that strives to teach students medically accurate informationRead MoreComprehensive Sexual Education Of The United States1219 Words   |  5 Pages† Smith refers to the inadequate sexual education of teenagers in the United States. Sexual education is the instruction on issues about bodily development, sex, sexuality, and relationships. Comprehensive sex education teaches about abstinence, condoms, and contraceptives to avoid sexually transmitted diseases (STDs) and unplanned pregnancies. As well as, the skills needed to help young people explore their own values and options. Comprehensive sexual education should be taught in the United StatesRead MoreComprehensive Sexual Education Should Be Taught1240 Words   |  5 PagesWELL.† SMITH REFERS TO THE INADEQUATE SEXUAL EDUCATION OF TEENAGERS IN AMERICA. Sexual education is the instruction on issues about bodily development, sex, sexuality, and relationships. Comprehensive sex education teaches about abstinence, condoms, and contraceptives to avoid sexually transmitted diseases (STDs) and unplanned pregnancies. As well as, the skills needed to help young people explore their own values and options. Comprehensive sexual education should be taught in public schools inRead MoreSafe Sex Vs. No Se x1504 Words   |  7 PagesSafe Sex vs. No Sex. What’s Realistic? A Case for Comprehensive Sex Education Teenagers have been having sex since the beginning of time. Instead of telling them â€Å"just don’t† shouldn’t we educate our teens so that they can be safe? The problem with traditional Abstince- Only-Until-Marriage is that instead of educating they use fear tactics to unsuccessfully keep children ignorant. This causes children to turn to other outlets like porn and other children their age, it’s like a bad game of telephoneRead MoreThe Debate For Comprehensive Sex Education1212 Words   |  5 PagesDebate for Comprehensive Sex Education Across the United States of America there is wide spread support for abstinence-only education. A majority of states require that abstinence-only education be the only form of sexual health education provided, or requires that abstinence be stressed above other forms of sexual education. These highly stressed abstinence-only programs are under fire as research comes out against the efficiency of these programs, and as new forms of sexual health education appear

Death Of A Salesman Self Deception Essay - 1447 Words

An individual’s ability to successfully recognize the reality from illusions is significantly influenced by their understanding of themselves. Many choose to use self-perception to prevent themselves from the realization of living through self-deception. However, in Arthur Miller’s modern play, Death of a Salesman, Miller explores the relationship between self-deception and reality through the character development of Biff Loman. Initially, Biff’s perception of himself is tremendously influenced by his father, Willy Loman, who unknowingly, lives a life full of illusions. As a result, these illusions prompt Willy to set unrealistic expectations for Biff. However, as the play progresses, Biff realizes the impracticality of these expectations†¦show more content†¦Willy’s perseverance to direct Biff into success has resulted to Biff’s desperate acts to earn praise from his father. However, Biff’s dishonest acts of stealing are often just ified by Willy through disregard and excuse, even expressing that the â€Å"Coach will probably congratulate [Biff] for [his] initiative†. Instead of correcting his mistakes, Willy continuously expresses his belief of Biff’s predetermined success as a result of being attractive and well-liked. These acts effectively exemplifies Biff’s adherence to self-deception as he imagines himself as an important figure in other people’s lives. It can be seen that his belief of being destined for success prevents him from allowing himself recognize the destruction it brings. As a result, Biff has allowed how Willy views him become how he perceives himself. This self-deception has not only affected the actions in his childhood but as well as his decisions when finding his role in the workplace. As stated above, Willy’s consistent beliefs of his son’s predestined success results to Biff’s immense confidence in himself. However, this confidence have provided him a false perception of himself as he struggle to keep a stable job and even faces imprisonment. It can be seen that Biff’s lack of self-perception and compliance to ideals of Willy has only allowed him to restrain and prevent him from recognizing the difference between illusion and reality resulting in the lack of hisShow MoreRelatedNew York : A Cultural Melting Pot, And The American Dream2234 Words   |  9 Pagestheatre. Though many of his early works failed, All My Sons (1947) was an unprecedented hit. It related the individual’s responsibility to society to advocate the greater good (Rollyson and Sterling 1). Miller’s magnum opus came in the form of Death of a Salesman (1949). The play ran for 742 performances and it still continues to be performed today. Willy Loman, the main character, chases the American Dream, but fails as a father and businessman, leading to his suicide. It netted Miller the PulitzerRead MoreWilly Loman and the American D ream Essay1986 Words   |  8 Pages​Willy Loman, in the play Death of a salesman, believes that being physically attractive and well liked by people, are the only necessary ingredients to attain the American dream. Willy works his entire adult life trying to become an astounding salesman, such as Dave Singleman. In Willy’s mind, Dave is the epitome of a successful salesman and â€Å"thus, the dream has shaped in Willy’s mind. All his life has been spent trying to imitate this person† (Danqing 27), until he finally realizes that his hardRead More Flannery OConnors A Good Man is Hard to Find and Good Country People2686 Words   |  11 PagesHer writings have been described as â€Å"understated, orderly, unexperimental fiction, with a Southern backdrop and a Roman Catholic vision, in defiance, it would seem, of those restless innovators who preceded her and who came into prominence after her death†(Friedman 4). â€Å"A Good Man Is Hard To Findâ₠¬  and â€Å"Good Country People† are both set in the South, and O’Connor explores the tension between the old and new South. The stories are tow ironically twisted tales of different families whos lives are alteredRead MoreLogical Reasoning189930 Words   |  760 Pages.... 220 Exercises .......................................................................................................................................... 220 CHAPTER 7 Defending Against Deception ............................................................................. 226 Deception Is All Around Us ............................................................................................................. 227 Exaggeration and Lying ..........................................Read MoreDeveloping Management Skills404131 Words   |  1617 Pages40071 173—dc22 I. Cameron, 2009040522 10 9 8 7 6 5 4 3 2 ISBN 10: 0-13-612100-4 ISBN 13: 978-0-13-612100-8 B R I E F TA B L E O F C O N T E N T S Preface xvii Introduction 1 PART I 1 2 3 PERSONAL SKILLS 44 Developing Self-Awareness 45 Managing Personal Stress 105 Solving Problems Analytically and Creatively 167 PART II 4 5 6 7 INTERPERSONAL SKILLS 232 233 Building Relationships by Communicating Supportively Gaining Power and Influence 279 Motivating Others

The Debate On Minimum Wage - 907 Words

The minimum wages are supposed to ensure the hourly wage workers are able to earn enough money to support themselves with the cost of living. Over the years, the cost of living keeps increasing every year due to the inflation and yet the minimum wages have not been changed since 2007. The minimum wages should be increasing along with inflation rates so that way we can ensure that our hourly wage workers have ability to support themselves. In the past nine years, according to Bureau of Labor Statistics, approximately 14.5% increase in cost of living due to inflation. Due to the inflation, there are currently three millions of American workers may be struggling with their lives because they are making minimum wage. Thus reason minimum wages is the issue on the current policy agenda. The current status of the debate on minimum wage in Washington is very quiet due to the 2016 Presidential election around the corner. Washington have strong influential stakeholders heavily involves with the election campaign. So nobody in Washington wants to play wrong cards with the lobbyists. But the 2016 Presidential election campaign has already triggered the issues of minimum wages in the Democrat candidate’s, Bernie Sanders, campaign. The 2016 Presidential election may be the trigger of changes in the minimum wage issue as it has been a top agenda of some of the candidates and drawn enough attention from the audience. Every federal policy change does have their own impact on theShow MoreRelatedThe Minimum Wage Debate1637 Words   |  7 PagesThe minimum wage debate brings about a range of reactions from different people. There are those who believe that there shouldn’t even be a minimum wage and that wages should be determined by the markets. On the other hand, we have those who vigorously argue for increasing the wage minimum citing inflation, the poverty line and worker productivity. Regardless, we do have a federal minimum wage rate in the United States at $7.25 per hour, with some states having a higher minimum wage than the federalRead MoreThe Minimum Wage Debate870 Words   |  4 PagesThe minimum wage debate has recently made a large comeback in United States politics. Contemporary studies show over 3.8 million Americans are paid at or below minimum wage (Dickinson 33). Many have looked skeptically back on past wage systems and have questioned wage’s relationship to current market inflation. In response to this inquiry, a large majority of the general population, relatively unrelated to their degree of income, support legislation to increase the minimum. However, the issue hasRead MoreThe Debate Over The Minimum Wage Debate1737 Words   |  7 Pagesduring Carnegie’s time and would mark the very beginning of long and difficult process to achieve worker’s rights that still continue to this day. The minimum wage debate is without a doubt part of these negotiations and has taken the spotlight in recent years. There are two sides to the minimum wage debate: the employees fighting for higher wages who would like to earn enough to keep food on the table for their family, and the employer who is doing what they can to keep costs low and ensure thatRead MoreThe Debate Over Minimum Wage940 Words   |  4 Pages The debate on raising the minimum wage has been discussed in detail in Congress for the past eighteen months. But as of late, writer William Finnegan suggests, it is â€Å"among the many urgent issues that it [Congress] certainly won’t address.† Though this issue is important, Congress seems to be putting off making any real decision in regards to raising the minimum wage. The bill to raise minimum wage from $7.25 per hour to $10.10 and hour over a two year period had been thrown around for monthsRead MoreThe Debate Of Raising Minimum Wage1910 Words   |  8 PagesDebate of Raising Minimum Wage Raising minimum wage has been an ongoing issue for many years. Similar to every debatable issue, pros and cons are inevitable. In the United States, minimum wage started when the Fair Labor Standards Act of 1938 (FLSA) was passed and minimum wage started at 25 cents per hour. The purpose of setting a minimum wage is to set a maximum workweek and to eliminate child labor. It is defined to be the least amount of money employers are obligated to pay their employees byRead MoreThe Minimum Wage Debate ( Hassett Strain )973 Words   |  4 Pagesthink about minimum wage and what our belief on raising it is, most people think one of two things. People hold to the belief that a raise to the minimum wage good for the economy or it is bad for the economy. The authors of â€Å"the minimum wage debate† (Hassett Strain, 2013) would attempt to have us look at the debate in another way. In their article they use a number of rhetorical techniques on us to try and have the reader examine why they are in favor of a raise in the minimum wage. Are we in favorRead MoreThe Debate Over The Federal Minimum Wage2149 Words   |  9 PagesOver the past few years the debate over the raise of the federal minimum wage of the current $7.25 has been argued by both sides, whether it should be raised or not. With both side, the affirmative and negative making strong arguments for their side. We will take a look at how each side frames their issues as how well their counterpart can refute those claims. The affirmative would like to propose the raise of the federal minimum wage to $12.00 by the year 2020; this is the standard that most statesRead MoreEssay on The Debate over Raising the Minimum Wage1502 Words   |  7 PagesThe federal minimum wage was raised to $7.25 an hour by Congress in 2009, something that has been carried out only a handful of times since the establishment of the wage in the Fair Labor Standards Act in 1938. Even with this modest rise in income, the minimum wage today does not provide for a decent standard of living. It has failed to keep pace with the wage growth of an average American worker. The minimum wage was intended provide a minimum standard of living; to aid in alleviating povertyRead MoreEffects of Increasing Minimum Wage Essay988 Words   |  4 Pagesidea of having a federal minimum wage is a good one. The idea is to protect low and unskilled workers from discrimination and allow all workers to earn a living wage. The recent debate on the floor, though, is whether or not to raise the minimum wage from the current $7.25 per hour up to $10.10 per hour. President Barack Obama made this proposal during his annual State of the Union Address on January 28, and following this there were many hot debates about it. The debates focused not only on the advantagesRead MoreEffects of Increasing Minimum Wage794 Words   |  3 Pagesa federal minimum wage is a good one. The idea is to protect low and unskilled workers and allow workers to earn a living wage. The recent debate on the floor, though, is whether or not to raise the minimum wage from the current $7.25 per hour up to $10.10. President Barack Obama made this proposal during his annual State of the Union Address, and after this there were many hot debates about it. The debates focused not only on the pro side and the con side of increasing the minimum wage, but also

Hilton Hotels Corporation Marketing Analysis Essay Example For Students

Hilton Hotels Corporation Marketing Analysis Essay The marketing issues addressed here are focused on how to draw more consumers from other gambling casinos, and how to make Hilton a resort destination. Two-thirds of Hilltops total operating earnings In the early sasss were derived from the four casinos they owned in Lass Vegas, Nevada. Expanding on this idea will ensure the hotel chain firmly plants its feet in the entertainment and resort business (Hilton Case Study). By investing massive amounts of revenue into developing their gaming division, the Hilton will become a destination resort that would encompass of all the suets needs to keep them interested staying within the confines of the resort. Some considerations Include how Hilton would get Its market share of the billions of dollars in casino revenues. The percentage of gambling versus side attractions will influence the profit margins, depending on how much focus is placed on each area. The hotel chain can also strive to increase its overall occupancy rate of seventy percent while continuing to set the industry benchmark (Hilton Case Study). In researching how to Improve marketing to attract customers, we must first look at where the Hilton stands today. Second, we must analyze what has worked in the past and see if we can apply past practices into the current market. Third, we shall look at how the competitors are more effective by looking at their gaming plans, marketing structure, customers spending habits and dollar/cost value based on guest surveys. Hilton entered the gaming market as an attempt to compete with the other big hotels for the gambling dollar. Investments in renovation and expansion caused Hilton to over- extend. Although the investments were needed to compete, the hotel chain felt it needed to lure big money to its locations, and extend credit more than usual. Heavy hitters receive this same courtesy from other hotels, but this puts a strain on the operating cash flow, as chasing bad credit costs money, and slows up cash flow. Gaming revenue was already down, which was attributable In part to renovation and more so to extended credit that had been difficult to reclaim. In todays market, families are a prime target. Big beautiful hotels are catering to families all along the Lass Vegas strip. Gambling is still the main focus, but todays gambler is more inclined to visit the Casino Resort, a place that the kids can stay, have a good time and be entertained. Meanwhile, the parents can drop next months mortgage money at the casino. This type of package appeals to the whole family. As far as quality of service, no one does It better than Hilton, because they create an environment that the customer, family or non-family guests will remember and to which they will want to return. The focus on entertainment is important, but Lass Vegas is still sin-city. Three point six billion dollars have been spent in packaging entertainment; focus on the family is Important, but a balance of adult-only and child-friendly entertainment Is required. Fables of chance, card tables, slot machines, and lavish floor shows, with headliners people recognize, and the main source of revenue will continue to flow. Have shopping, kids activities, and outdoor recreation available, but not as the focus of why travelers should visit, and that will provide entertainment for the rest of the family. Hilton should pull back the extended credit. By doing so, they may lose a few customers, but the resulting loss of risk will increase bottom-line profit. By changing the focus to families, the customers that discontinue patronizing the hotel for credit nine reasons are not the desired target anymore. The chain should pay more attention to the middle-market segment, conventions, and sporting events such as youth tournaments and professional venues. In volume, the more people that move through the doors, the more money there is to be made. With this said, room rates must stay within the $100. 0 a night rate with weekend promotions of Thursday through Sunday at a lower rate; perhaps 25% to 35% lower. This would be a novel concept, as the industry generally promotes lower room rates Monday through Thursday. The food and beverage structure should main the same, as it has proven to be more than adequate and very popular. The increase in competition can be dealt with through better values in room rates, childrens activities, slot mach ines that pay off more frequently and the most important aspect of the business, service. on tragic characters fro EssayHilton Reservations Worldwide handles reservations and information requests for thousands of hotel properties, under their various rands, positioning the company on the top of: Accurate antiradar forecasts Reduced management costs Excellent customer service An edge over the competitions companys strength does not solely lie in the size of the company but in the management of the company, the employees and their commitment to their customers. Hilltops management promoted brand relevancy within minority markets. Their sales team strategic initiatives are to target the multicultural market. In relation to their employees, Hilltops are some of the finest. They are trained to do their Jobs tit care and make sure the customers are comfortable and happy. The customer personal profile allows the Hilton employees to treat each customer as a unique and special individual. Weaknesses company has weaknesses; Hilton Hotels weakness lied in its inability to recover quickly from the attacks on America in 2001. Although Hilton Hotels is a large company in many locations across the country, they had to reduce their manpower due to the decline in business. Matthew J. Hart (president and CEO) said; we have had a lot of Job losses about 2,500 full-time equivalent Jobs out of a worldwide workforce of 100,000. But we have no plans for any more, unless business gets worse (Finch, 2001, p. L). The September 1 lath attacks left the whole nation in awe, in grief, and for many New Yorkers, Jobless. The attacks left the airline and hotel industry to recover from lost sales. Another weakness the hotel industry is facing is the evident decline in supply. The below chart shows how the demand to occupy the Hilton hotels has been a declining behavior during the last years:A closer examination of the demand cycle for economy hotels during the past several years reveals a pattern that is not consistent with other hotels. The rate of demand growth in this segment began declining during mid-2000, about nine months before a similar effect was felt industry-wide. In addition, as the industrys demand recovery has begun to accelerate the rate of demand growth, the economy segment has plateau. Of even more concern is that the number of rooms currently being purchased in this segment is still declining when compared to previous-years levels. (Look Smart Articles, 2004, p. 1)Opportunities mentioned earlier, Hilton Hotels Corporation is known worldwide; with this notoriety their reputation will carry them to expand their hotel empire even rather. Their opportunity lies in the growing international market. The company is expecting 4-5% fee growth in 2004 within; new management contracts in Austin, Houston, Omaha and Conrad Miami. The company market overview reveals that recent trends in major markets are: Strong in New York, D. C. , Hawaii Stable in New Orleans, Boston Weak in San Francisco, Chatterer will always be a demand for hotels and resorts. Currently, Hilton Hotels are working on more room availability; 80% of rooms have been renovated within last five years, and they are expanding into new markets. They also have Best Rates. Guaranteed, Internet easy access with a proprietary websites Self-service skittish kind of service assists in making the experience convenient for the customer. Along with the convenience, Hilton Corporation and their six divisions take pride in making every building feel like home and ensuring the customer is satisfied and pleased with their accommodations (Hilton Hotels Corporation, 2003, s. 3-5). Threats few of the threats for The Hilton are competition, and a declining economy. The competition for The Hilton is not only other hotel companies, but restaurants and other service centers as well. Marriott is the main competitor of The Hilton amongst other hospitality companies. Because Hilton is so grand and reputable, they have more room for error, which also makes them vulnerable. As time passes, the Hilton Hotels continue to strive for excellence and perfection. They make each new hotel or resort better than the last. Because of the continuous growth of this company, it has dealt with its competition head on (Nair, 2001, p. 3). The second threat is the economic decline of this century. Since the September 1 1 the attacks in New York City, the American economy has been declining in all service industry areas.