Death Of A Salesman Self Deception Essay - 1447 Words

An individual’s ability to successfully recognize the reality from illusions is significantly influenced by their understanding of themselves. Many choose to use self-perception to prevent themselves from the realization of living through self-deception. However, in Arthur Miller’s modern play, Death of a Salesman, Miller explores the relationship between self-deception and reality through the character development of Biff Loman. Initially, Biff’s perception of himself is tremendously influenced by his father, Willy Loman, who unknowingly, lives a life full of illusions. As a result, these illusions prompt Willy to set unrealistic expectations for Biff. However, as the play progresses, Biff realizes the impracticality of these expectations†¦show more content†¦Willy’s perseverance to direct Biff into success has resulted to Biff’s desperate acts to earn praise from his father. However, Biff’s dishonest acts of stealing are often just ified by Willy through disregard and excuse, even expressing that the â€Å"Coach will probably congratulate [Biff] for [his] initiative†. Instead of correcting his mistakes, Willy continuously expresses his belief of Biff’s predetermined success as a result of being attractive and well-liked. These acts effectively exemplifies Biff’s adherence to self-deception as he imagines himself as an important figure in other people’s lives. It can be seen that his belief of being destined for success prevents him from allowing himself recognize the destruction it brings. As a result, Biff has allowed how Willy views him become how he perceives himself. This self-deception has not only affected the actions in his childhood but as well as his decisions when finding his role in the workplace. As stated above, Willy’s consistent beliefs of his son’s predestined success results to Biff’s immense confidence in himself. However, this confidence have provided him a false perception of himself as he struggle to keep a stable job and even faces imprisonment. It can be seen that Biff’s lack of self-perception and compliance to ideals of Willy has only allowed him to restrain and prevent him from recognizing the difference between illusion and reality resulting in the lack of hisShow MoreRelatedNew York : A Cultural Melting Pot, And The American Dream2234 Words   |  9 Pagestheatre. Though many of his early works failed, All My Sons (1947) was an unprecedented hit. It related the individual’s responsibility to society to advocate the greater good (Rollyson and Sterling 1). Miller’s magnum opus came in the form of Death of a Salesman (1949). The play ran for 742 performances and it still continues to be performed today. Willy Loman, the main character, chases the American Dream, but fails as a father and businessman, leading to his suicide. It netted Miller the PulitzerRead MoreWilly Loman and the American D ream Essay1986 Words   |  8 Pages​Willy Loman, in the play Death of a salesman, believes that being physically attractive and well liked by people, are the only necessary ingredients to attain the American dream. Willy works his entire adult life trying to become an astounding salesman, such as Dave Singleman. In Willy’s mind, Dave is the epitome of a successful salesman and â€Å"thus, the dream has shaped in Willy’s mind. All his life has been spent trying to imitate this person† (Danqing 27), until he finally realizes that his hardRead More Flannery OConnors A Good Man is Hard to Find and Good Country People2686 Words   |  11 PagesHer writings have been described as â€Å"understated, orderly, unexperimental fiction, with a Southern backdrop and a Roman Catholic vision, in defiance, it would seem, of those restless innovators who preceded her and who came into prominence after her death†(Friedman 4). â€Å"A Good Man Is Hard To Findâ₠¬  and â€Å"Good Country People† are both set in the South, and O’Connor explores the tension between the old and new South. The stories are tow ironically twisted tales of different families whos lives are alteredRead MoreLogical Reasoning189930 Words   |  760 Pages.... 220 Exercises .......................................................................................................................................... 220 CHAPTER 7 Defending Against Deception ............................................................................. 226 Deception Is All Around Us ............................................................................................................. 227 Exaggeration and Lying ..........................................Read MoreDeveloping Management Skills404131 Words   |  1617 Pages40071 173—dc22 I. Cameron, 2009040522 10 9 8 7 6 5 4 3 2 ISBN 10: 0-13-612100-4 ISBN 13: 978-0-13-612100-8 B R I E F TA B L E O F C O N T E N T S Preface xvii Introduction 1 PART I 1 2 3 PERSONAL SKILLS 44 Developing Self-Awareness 45 Managing Personal Stress 105 Solving Problems Analytically and Creatively 167 PART II 4 5 6 7 INTERPERSONAL SKILLS 232 233 Building Relationships by Communicating Supportively Gaining Power and Influence 279 Motivating Others

The Debate On Minimum Wage - 907 Words

The minimum wages are supposed to ensure the hourly wage workers are able to earn enough money to support themselves with the cost of living. Over the years, the cost of living keeps increasing every year due to the inflation and yet the minimum wages have not been changed since 2007. The minimum wages should be increasing along with inflation rates so that way we can ensure that our hourly wage workers have ability to support themselves. In the past nine years, according to Bureau of Labor Statistics, approximately 14.5% increase in cost of living due to inflation. Due to the inflation, there are currently three millions of American workers may be struggling with their lives because they are making minimum wage. Thus reason minimum wages is the issue on the current policy agenda. The current status of the debate on minimum wage in Washington is very quiet due to the 2016 Presidential election around the corner. Washington have strong influential stakeholders heavily involves with the election campaign. So nobody in Washington wants to play wrong cards with the lobbyists. But the 2016 Presidential election campaign has already triggered the issues of minimum wages in the Democrat candidate’s, Bernie Sanders, campaign. The 2016 Presidential election may be the trigger of changes in the minimum wage issue as it has been a top agenda of some of the candidates and drawn enough attention from the audience. Every federal policy change does have their own impact on theShow MoreRelatedThe Minimum Wage Debate1637 Words   |  7 PagesThe minimum wage debate brings about a range of reactions from different people. There are those who believe that there shouldn’t even be a minimum wage and that wages should be determined by the markets. On the other hand, we have those who vigorously argue for increasing the wage minimum citing inflation, the poverty line and worker productivity. Regardless, we do have a federal minimum wage rate in the United States at $7.25 per hour, with some states having a higher minimum wage than the federalRead MoreThe Minimum Wage Debate870 Words   |  4 PagesThe minimum wage debate has recently made a large comeback in United States politics. Contemporary studies show over 3.8 million Americans are paid at or below minimum wage (Dickinson 33). Many have looked skeptically back on past wage systems and have questioned wage’s relationship to current market inflation. In response to this inquiry, a large majority of the general population, relatively unrelated to their degree of income, support legislation to increase the minimum. However, the issue hasRead MoreThe Debate Over The Minimum Wage Debate1737 Words   |  7 Pagesduring Carnegie’s time and would mark the very beginning of long and difficult process to achieve worker’s rights that still continue to this day. The minimum wage debate is without a doubt part of these negotiations and has taken the spotlight in recent years. There are two sides to the minimum wage debate: the employees fighting for higher wages who would like to earn enough to keep food on the table for their family, and the employer who is doing what they can to keep costs low and ensure thatRead MoreThe Debate Over Minimum Wage940 Words   |  4 Pages The debate on raising the minimum wage has been discussed in detail in Congress for the past eighteen months. But as of late, writer William Finnegan suggests, it is â€Å"among the many urgent issues that it [Congress] certainly won’t address.† Though this issue is important, Congress seems to be putting off making any real decision in regards to raising the minimum wage. The bill to raise minimum wage from $7.25 per hour to $10.10 and hour over a two year period had been thrown around for monthsRead MoreThe Debate Of Raising Minimum Wage1910 Words   |  8 PagesDebate of Raising Minimum Wage Raising minimum wage has been an ongoing issue for many years. Similar to every debatable issue, pros and cons are inevitable. In the United States, minimum wage started when the Fair Labor Standards Act of 1938 (FLSA) was passed and minimum wage started at 25 cents per hour. The purpose of setting a minimum wage is to set a maximum workweek and to eliminate child labor. It is defined to be the least amount of money employers are obligated to pay their employees byRead MoreThe Minimum Wage Debate ( Hassett Strain )973 Words   |  4 Pagesthink about minimum wage and what our belief on raising it is, most people think one of two things. People hold to the belief that a raise to the minimum wage good for the economy or it is bad for the economy. The authors of â€Å"the minimum wage debate† (Hassett Strain, 2013) would attempt to have us look at the debate in another way. In their article they use a number of rhetorical techniques on us to try and have the reader examine why they are in favor of a raise in the minimum wage. Are we in favorRead MoreThe Debate Over The Federal Minimum Wage2149 Words   |  9 PagesOver the past few years the debate over the raise of the federal minimum wage of the current $7.25 has been argued by both sides, whether it should be raised or not. With both side, the affirmative and negative making strong arguments for their side. We will take a look at how each side frames their issues as how well their counterpart can refute those claims. The affirmative would like to propose the raise of the federal minimum wage to $12.00 by the year 2020; this is the standard that most statesRead MoreEssay on The Debate over Raising the Minimum Wage1502 Words   |  7 PagesThe federal minimum wage was raised to $7.25 an hour by Congress in 2009, something that has been carried out only a handful of times since the establishment of the wage in the Fair Labor Standards Act in 1938. Even with this modest rise in income, the minimum wage today does not provide for a decent standard of living. It has failed to keep pace with the wage growth of an average American worker. The minimum wage was intended provide a minimum standard of living; to aid in alleviating povertyRead MoreEffects of Increasing Minimum Wage Essay988 Words   |  4 Pagesidea of having a federal minimum wage is a good one. The idea is to protect low and unskilled workers from discrimination and allow all workers to earn a living wage. The recent debate on the floor, though, is whether or not to raise the minimum wage from the current $7.25 per hour up to $10.10 per hour. President Barack Obama made this proposal during his annual State of the Union Address on January 28, and following this there were many hot debates about it. The debates focused not only on the advantagesRead MoreEffects of Increasing Minimum Wage794 Words   |  3 Pagesa federal minimum wage is a good one. The idea is to protect low and unskilled workers and allow workers to earn a living wage. The recent debate on the floor, though, is whether or not to raise the minimum wage from the current $7.25 per hour up to $10.10. President Barack Obama made this proposal during his annual State of the Union Address, and after this there were many hot debates about it. The debates focused not only on the pro side and the con side of increasing the minimum wage, but also

Hilton Hotels Corporation Marketing Analysis Essay Example For Students

Hilton Hotels Corporation Marketing Analysis Essay The marketing issues addressed here are focused on how to draw more consumers from other gambling casinos, and how to make Hilton a resort destination. Two-thirds of Hilltops total operating earnings In the early sasss were derived from the four casinos they owned in Lass Vegas, Nevada. Expanding on this idea will ensure the hotel chain firmly plants its feet in the entertainment and resort business (Hilton Case Study). By investing massive amounts of revenue into developing their gaming division, the Hilton will become a destination resort that would encompass of all the suets needs to keep them interested staying within the confines of the resort. Some considerations Include how Hilton would get Its market share of the billions of dollars in casino revenues. The percentage of gambling versus side attractions will influence the profit margins, depending on how much focus is placed on each area. The hotel chain can also strive to increase its overall occupancy rate of seventy percent while continuing to set the industry benchmark (Hilton Case Study). In researching how to Improve marketing to attract customers, we must first look at where the Hilton stands today. Second, we must analyze what has worked in the past and see if we can apply past practices into the current market. Third, we shall look at how the competitors are more effective by looking at their gaming plans, marketing structure, customers spending habits and dollar/cost value based on guest surveys. Hilton entered the gaming market as an attempt to compete with the other big hotels for the gambling dollar. Investments in renovation and expansion caused Hilton to over- extend. Although the investments were needed to compete, the hotel chain felt it needed to lure big money to its locations, and extend credit more than usual. Heavy hitters receive this same courtesy from other hotels, but this puts a strain on the operating cash flow, as chasing bad credit costs money, and slows up cash flow. Gaming revenue was already down, which was attributable In part to renovation and more so to extended credit that had been difficult to reclaim. In todays market, families are a prime target. Big beautiful hotels are catering to families all along the Lass Vegas strip. Gambling is still the main focus, but todays gambler is more inclined to visit the Casino Resort, a place that the kids can stay, have a good time and be entertained. Meanwhile, the parents can drop next months mortgage money at the casino. This type of package appeals to the whole family. As far as quality of service, no one does It better than Hilton, because they create an environment that the customer, family or non-family guests will remember and to which they will want to return. The focus on entertainment is important, but Lass Vegas is still sin-city. Three point six billion dollars have been spent in packaging entertainment; focus on the family is Important, but a balance of adult-only and child-friendly entertainment Is required. Fables of chance, card tables, slot machines, and lavish floor shows, with headliners people recognize, and the main source of revenue will continue to flow. Have shopping, kids activities, and outdoor recreation available, but not as the focus of why travelers should visit, and that will provide entertainment for the rest of the family. Hilton should pull back the extended credit. By doing so, they may lose a few customers, but the resulting loss of risk will increase bottom-line profit. By changing the focus to families, the customers that discontinue patronizing the hotel for credit nine reasons are not the desired target anymore. The chain should pay more attention to the middle-market segment, conventions, and sporting events such as youth tournaments and professional venues. In volume, the more people that move through the doors, the more money there is to be made. With this said, room rates must stay within the $100. 0 a night rate with weekend promotions of Thursday through Sunday at a lower rate; perhaps 25% to 35% lower. This would be a novel concept, as the industry generally promotes lower room rates Monday through Thursday. The food and beverage structure should main the same, as it has proven to be more than adequate and very popular. The increase in competition can be dealt with through better values in room rates, childrens activities, slot mach ines that pay off more frequently and the most important aspect of the business, service. on tragic characters fro EssayHilton Reservations Worldwide handles reservations and information requests for thousands of hotel properties, under their various rands, positioning the company on the top of: Accurate antiradar forecasts Reduced management costs Excellent customer service An edge over the competitions companys strength does not solely lie in the size of the company but in the management of the company, the employees and their commitment to their customers. Hilltops management promoted brand relevancy within minority markets. Their sales team strategic initiatives are to target the multicultural market. In relation to their employees, Hilltops are some of the finest. They are trained to do their Jobs tit care and make sure the customers are comfortable and happy. The customer personal profile allows the Hilton employees to treat each customer as a unique and special individual. Weaknesses company has weaknesses; Hilton Hotels weakness lied in its inability to recover quickly from the attacks on America in 2001. Although Hilton Hotels is a large company in many locations across the country, they had to reduce their manpower due to the decline in business. Matthew J. Hart (president and CEO) said; we have had a lot of Job losses about 2,500 full-time equivalent Jobs out of a worldwide workforce of 100,000. But we have no plans for any more, unless business gets worse (Finch, 2001, p. L). The September 1 lath attacks left the whole nation in awe, in grief, and for many New Yorkers, Jobless. The attacks left the airline and hotel industry to recover from lost sales. Another weakness the hotel industry is facing is the evident decline in supply. The below chart shows how the demand to occupy the Hilton hotels has been a declining behavior during the last years:A closer examination of the demand cycle for economy hotels during the past several years reveals a pattern that is not consistent with other hotels. The rate of demand growth in this segment began declining during mid-2000, about nine months before a similar effect was felt industry-wide. In addition, as the industrys demand recovery has begun to accelerate the rate of demand growth, the economy segment has plateau. Of even more concern is that the number of rooms currently being purchased in this segment is still declining when compared to previous-years levels. (Look Smart Articles, 2004, p. 1)Opportunities mentioned earlier, Hilton Hotels Corporation is known worldwide; with this notoriety their reputation will carry them to expand their hotel empire even rather. Their opportunity lies in the growing international market. The company is expecting 4-5% fee growth in 2004 within; new management contracts in Austin, Houston, Omaha and Conrad Miami. The company market overview reveals that recent trends in major markets are: Strong in New York, D. C. , Hawaii Stable in New Orleans, Boston Weak in San Francisco, Chatterer will always be a demand for hotels and resorts. Currently, Hilton Hotels are working on more room availability; 80% of rooms have been renovated within last five years, and they are expanding into new markets. They also have Best Rates. Guaranteed, Internet easy access with a proprietary websites Self-service skittish kind of service assists in making the experience convenient for the customer. Along with the convenience, Hilton Corporation and their six divisions take pride in making every building feel like home and ensuring the customer is satisfied and pleased with their accommodations (Hilton Hotels Corporation, 2003, s. 3-5). Threats few of the threats for The Hilton are competition, and a declining economy. The competition for The Hilton is not only other hotel companies, but restaurants and other service centers as well. Marriott is the main competitor of The Hilton amongst other hospitality companies. Because Hilton is so grand and reputable, they have more room for error, which also makes them vulnerable. As time passes, the Hilton Hotels continue to strive for excellence and perfection. They make each new hotel or resort better than the last. Because of the continuous growth of this company, it has dealt with its competition head on (Nair, 2001, p. 3). The second threat is the economic decline of this century. Since the September 1 1 the attacks in New York City, the American economy has been declining in all service industry areas.

External Factors Affecting A Business Essays - Marketing

External Factors Affecting A Business INTRODUCTION EXTERNAL FACTORS AFFECTING THE COMPANY'S BUSINESS AND PROSPECTS There are many factors that affect the Company's business and the results of its operations, some of which are beyond the control of the Company. The following is a description of some of the important factors that may cause the actual results of the Company's operations in future periods to differ materially from those currently expected or desired. OBJECTIVE The objective of this paper is to introduce the external factors affecting the jeans industry from a business view. 1. GENERAL ECONOMIC AND INDUSTRY CONDITIONS Any general economic, business or industry conditions that cause customers or potential customers to reduce or delay their investments in the jeans industry could have a negative effect on the Company's strength and profitability. For example, a softening of demand for jeans ware may result in decreased revenues (or at least declining revenue growth rates) for jeans manufacturers in general and the Company in particular and may result in pricing pressures for products that the Company sells. 2. COMPETITION The jeans industry is highly competitive. The intense competition inherent in the industry could result in the loss of customers or pricing pressures. 3. INTERNATIONAL ACTIVITIES The Company's future growth rates and success are in-part dependent on continued growth and success in international markets. As is the case with most international operations, the success and profitability of the Company's international operations are subject to numerous risks and uncertainties such as local economic and labour conditions, political instability, tax laws, local and national government regulations. 4. PRODUCT, CUSTOMER AND GEOGRAPHIC MIX The profit margins realised by the Company vary somewhat among its products, its customer business units and its geographic markets. Consequently, the overall profitability of the Company's operations in any given period is partially dependent on the product, customer and geographic mix reflected in that period's revenues. 5. SEASONAL TRENDS The Company experiences some seasonal trends in the sale of its products. For example, sales to the European region are often stronger than the Asian region. Social and cultural elements are strong contributing factors. 6. TECHNOLOGICAL CHANGES AND PRODUCT TRANSITIONS The jeans industry is characterised by continuing improvements in fashion and design which result in frequent introduction of new products, short product life cycles and continual improvement in product price/design characteristics. The Company must effectively manage a product transition and incorporate technology that will improve customer service and demand. 7. INVENTORY MANAGEMENT/SUPPLIES/RAW MATERIALS The Company's ability to manage its inventory has been enhanced by favourable supply conditions in the industry. The Company's manufacturing process requires a high volume of quality components that are procured from third party suppliers. Reliance on suppliers, as well as industry supply conditions, generally involves several risks, including the possibility of defective parts, shortage of components and reduced control over delivery schedules and increases in component costs. 8. RISK ON FINANCIAL INSTRUMENTS The Company regularly utilises derivative instruments to hedge its exposure to fluctuations in foreign currency exchange rates and interest rates. SUMMARY The eight external factors highlighted in this paper are identified as primary factors in this industry. Business

Free Essays on Race And Ethnic Relations

In â€Å"The Study of Race and Ethnic Conflict† the main idea of the article seems to be to get students to understand different racial and ethnic terms that are used and why they are used in different ways. It also seems to be to help students to understand the terminology that they will be reading throughout the book and its articles. It seems very void of opinion and other direct questions other than to says that the only steady thing that America has done to consistently separate whites and minorities is to offer no way for whites to consider themselves as anything but white. On all census information and questionnaires the basic questions about race that we are used to answering are flawed because they offer only ways for people to distinguish themselves outside of the white population. The authors also make the point that while many different venues of study have all different ideas and that the people within those venues have ideas that differ from one another, students should realize this and not take any one idea or area of study to be the exact and perfect truth. In the article, â€Å"Classifying People by Race† the author make much of the same arguments, but goes into more depth about them. She identifies four major themes that are flaws in categorizing people by race and ethnicity. The first one she talks about is â€Å"the pattern of spreading the population into two groups: white and nonwhite.† In this section she talks about the historical problem of allowing to few categories in questionnaires for people to give an accurate account of what they consider themselves to be. The second section talks about â€Å"a belief in racial purity† and that it is wrong for us to expect of hope that people will be of one race or ethnicity because we believe it is somehow better when a vast majority of people all over the world and especially in America consider themselves to be of mixed ethnicity whether is be different European ... Free Essays on Race And Ethnic Relations Free Essays on Race And Ethnic Relations In â€Å"The Study of Race and Ethnic Conflict† the main idea of the article seems to be to get students to understand different racial and ethnic terms that are used and why they are used in different ways. It also seems to be to help students to understand the terminology that they will be reading throughout the book and its articles. It seems very void of opinion and other direct questions other than to says that the only steady thing that America has done to consistently separate whites and minorities is to offer no way for whites to consider themselves as anything but white. On all census information and questionnaires the basic questions about race that we are used to answering are flawed because they offer only ways for people to distinguish themselves outside of the white population. The authors also make the point that while many different venues of study have all different ideas and that the people within those venues have ideas that differ from one another, students should realize this and not take any one idea or area of study to be the exact and perfect truth. In the article, â€Å"Classifying People by Race† the author make much of the same arguments, but goes into more depth about them. She identifies four major themes that are flaws in categorizing people by race and ethnicity. The first one she talks about is â€Å"the pattern of spreading the population into two groups: white and nonwhite.† In this section she talks about the historical problem of allowing to few categories in questionnaires for people to give an accurate account of what they consider themselves to be. The second section talks about â€Å"a belief in racial purity† and that it is wrong for us to expect of hope that people will be of one race or ethnicity because we believe it is somehow better when a vast majority of people all over the world and especially in America consider themselves to be of mixed ethnicity whether is be different European ...

Leading virtual teams in today's work force Term Paper

Leading virtual teams in today's work force - Term Paper Example The purpose is the most significant aspect holding them together and is defined in various steps of action, individual tasks and common goals. This paper will discuss the evolution of virtual teams, the technology used for their successful operation, how to lead them effectively and opinions on why having them is agreeable. Implementing team collaboration in a virtual working space has an assortment of unique challenges (Konetes & Wiggins, 2009). However, apart from the telephone, there are various technological advances available to fulfill this goal. With an array of communication tools, the internet serves as the most suitable medium (Konetes & Wiggins, 2009). Below is a description of a few of them. Google docs It provides free online management of documents and spreadsheets with a Gmail or Google Account. The spreadsheet feature is handy for several employees working on a spreadsheet at the same time and enables collaborative editing of documents. This tool can be used in domain management, payroll coverage, financial reports, directory lists and ranking reports (Carmel & Espinosa, 2011). Time Doctor It is highly efficient in monitoring how time is spent. It can be used to track personal or team time (Carmel & Espinosa, 2011). ... It is a significant tool in monitoring attendance, to do lists, application usage monitoring and automatic timesheets. Jing Project This tool allows virtual team members to capture a screen or video on their desktops (Carmel & Espinosa, 2011). Comments, explanations and voice recordings, can be added to the screen captures. These can then be uploaded to software that converts them into simple links accessible by all team members. It is useful in communicating with developers and designers, where there is a need to explain requirements and changes. It also serves as a substitute when screen sharing is limited by differences in time zones (Carmel & Espinosa, 2011). This tool also allows users to record their screens. Drop Box This is a file sharing tool (Lipnack & Stamps, 1999). When new content is added to the Drop Box folder, it automatically updates all other team members that the file had been shared with, or even another computer a member might be using at home. Drop box can be us ed to back up documents, passwords and images, share training material, file access from multiple computers and file exchange with clients (Lipnack & Stamps, 1999). Freshbooks This is a web based, easy to setup, invoicing application. It allows employees to add time to company invoices. It is useful in management of billable timesheets, invoicing sales and creating estimates (Konetes & Wiggins, 2009). The advent of telecommuting fueled the evolution of virtual work teams. This was coupled with the need to integrate skills and knowledge across the globe to achieve desired organizational goals. There is also the significant aspect of achieving the goals without having to physically move both human and technological resources. This is

Ryanair's globalisation process Essay Example | Topics and Well Written Essays - 2000 words

Ryanair's globalisation process - Essay Example However, new markets come with more challenges in some cases leading to losses to the firm (GOLDMAN & NIEUWENHUIZEN 2006, p.9). Therefore, proper evaluation of the market has to be undertaken to ensure higher chances of success in the new market. Opening up of markets also means a new challenge to the existing market leaders as they are faced with new competition thus the need to change strategy. Changes in regulation also affect the operation of firms in the market thus the need to regularly check regulations to ensure compliance (LOWENDAHL 2005, p.163). At times, the firm may be forced to get back to the drawing board to formulate new way forward so as to be profitable in the global market. Any business desiring to compete in the global market has to make the bold decision of taking on a risky investment (SHETH, PARVATIYAR & SHAINESH, 2001, p.34). In the process of globalization, signing of agreement between Ire and London to open up air traffic between them was the beginning of globalization process in the two countries presenting Ryanair an opportunity to explore new market. In anticipation of increased air traffic between Irish and London, Ryanair made the bold decision of applying for the newly available license to be given to a second firm after the signing of the new air service agreement. Without any past records on the success of the rout in air traffic, applying for the license to operate the route was risky as returns were not assured. Other firms not applying for the license is an indication that there was general fear of investing in new markets. The opportunity came with additional cost requiring additional resources. This is the cost of globalization that the firm had to incur so as to earn revenue from the new investment. The firm incurred cost of purchasing two more planes to satisfy the increasing operations. Increased competition in the market place is also forcing big firms to change their operations to maintain their market